VCN INCOME CLAIM GUIDELINES FOR DIRECT SELLERS
This document, titled “VCN Income Claim Guidelines for Direct Sellers (Social Media & Presentation Rules)” (“Guidelines”) has been issued by Falcon Marketing Pvt. Ltd., operating under the brand name VCN (Vcare Network) (hereinafter referred to as the
“Company”), in order to ensure that all Direct Sellers promote the Company’s business opportunity in a lawful, transparent, and responsible manner.
The Company recognises that the direct selling model depends significantly on personal presentations, digital communication, and online promotion conducted by independent Direct Sellers. In the absence of clear rules governing such promotional activities, there exists a risk that exaggerated, misleading, or unlawful claims may be made regarding the potential income opportunity associated with the Company’s business. Such claims may create unrealistic expectations among prospective participants and may expose the Company as well as the Direct Sellers involved to regulatory scrutiny or legal consequences.
These Guidelines are therefore intended to establish clear standards governing how the VCN business opportunity may be presented in meetings, training sessions, social media platforms, online advertisements, public communications, and all other promotional contexts.
1. Responsible Representation of the VCN Business Opportunity
a. Direct Sellers must ensure that all explanations of the Company’s business opportunity are accurate, balanced, and consistent with the Company’s official policies and compensation plan. The VCN direct selling business must always be presented as a product-centric commercial activity in which income is derived from genuine product sales and legitimate network development activities permitted under the Company’s compensation structure.
b. Direct Sellers must clearly communicate that participation in the Company’s business does not guarantee income, financial success, or lifestyle improvements. Prospective participants must be informed that earnings, if any, depend on individual effort, sales activity, market demand, customer engagement, compliance with Company policies, and adherence to lawful marketing practices.
c. Any statement that may reasonably create the impression that financial success is guaranteed or typical shall be treated as a violation of Company policy.
2. Mandatory Income Disclosure During Business Presentations
a. Whenever a Direct Seller explains the Company’s compensation plan, potential commissions, or earnings illustrations during meetings, seminars, training sessions, webinars, online presentations, or personal discussions with prospective participants, the Direct Seller must clearly disclose that income earned by Direct Sellers depends on individual effort, product sales, customer demand, and compliance with Company policies and is not guaranteed.
b. Direct Sellers must refrain from presenting hypothetical earnings examples in a manner that may lead prospective participants to believe that such results are typical or assured outcomes. Any numerical examples used to explain the
compensation plan must be clearly described as illustrative scenarios only and must not be presented as projections or promises of actual earnings.
3. Restrictions on Social Media Income Promotion
a. Direct Sellers frequently utilise digital platforms such as Instagram, Facebook, YouTube, WhatsApp, Telegram, LinkedIn, blogs, and other online channels to promote the Company’s products and business opportunity. While the Company encourages lawful digital marketing activities, such promotions must comply strictly with these Guidelines.
b. Direct Sellers must not publish, circulate, or display content that may reasonably create unrealistic expectations of income potential. This includes, but is not limited to, posting screenshots of bank balances, commission statements, luxury lifestyle imagery, expensive vehicles, foreign travel photographs, large cash displays, or similar material that may imply that participation in the Company’s business will ordinarily lead to such outcomes.
c. Content that suggests rapid wealth creation, early retirement, financial independence within a short period of time, or passive income without effort is strictly prohibited. Social media content must not portray the VCN business opportunity as an investment scheme, employment opportunity, or guaranteed source of income.
d. The Company reserves the right to request removal of any digital content that may violate these Guidelines or create regulatory risk.
4. Use of Testimonials and Success Stories
a. Direct Sellers may occasionally share personal experiences or success stories relating to their participation in the Company’s business. However, such testimonials must be presented responsibly and must include an appropriate clarification that individual results may vary.
b. Direct Sellers must avoid presenting exceptional success stories as typical outcomes. Testimonials must not imply that most participants will achieve similar financial results. Any testimonial shared publicly must accurately reflect genuine personal experience and must not exaggerate earnings or business growth.
5. Prohibition on Recruitment-Based Income Representations
a. The Company strictly prohibits any representation suggesting that income within the VCN business is derived primarily from recruiting new participants into the network. Direct Sellers must emphasise that commissions and incentives arise from genuine product sales and lawful activities permitted under the Company’s compensation plan.
b. Statements implying that participants can earn substantial income merely by enrolling new members without genuine product sales are strictly prohibited and may constitute unlawful promotion of a money circulation scheme under applicable law.
6. Compliance with Product Advertising Regulations
a. In addition to income-related claims, Direct Sellers must exercise caution when describing the Company’s products. Health supplements, nutraceuticals, and wellness products must be promoted only in accordance with approved marketing materials and applicable regulatory guidelines.
b. Direct Sellers must not make unauthorised medical claims, therapeutic claims, disease treatment claims, or guaranteed health outcome claims regarding any product. Product representations must remain consistent with the information provided in official Company literature and regulatory approvals.
7. Monitoring of Promotional Activities
a. The Company may periodically review presentations, promotional materials, digital content, and public communications made by Direct Sellers in order to ensure compliance with these Guidelines. Where necessary, the Company may request clarification, modification, or removal of promotional material that may violate the Company’s policies or applicable laws.
b. Direct Sellers are expected to cooperate fully with the Company in maintaining lawful promotional practices.
8. Consequences of Non-Compliance
a. Any violation of these Guidelines may result in disciplinary measures including warning notices, suspension of privileges, removal of promotional material, withholding of incentives where permitted under Company policy, or termination of the Direct Seller relationship.
b. The Company treats misleading income claims as a serious compliance issue and reserves the right to take corrective action in order to protect consumers and maintain regulatory compliance.
9. Relationship with Other Company Policies
These Guidelines must be read together with the VCN Income Disclosure Statement and Anti-Misleading Representation Policy, the Direct Seller Agreement, the Company’s Compensation Plan, and all other policies issued by the Company from time to time. In the event of any inconsistency, the Company’s officially published policies and regulatory requirements shall prevail.
10. Acceptance and Compliance
By participating in the VCN direct selling business, Direct Sellers acknowledge that they have read, understood, and agreed to comply with these Income Claim Guidelines for Direct Sellers. Continued participation in the Company’s business constitutes acceptance of the standards and obligations contained herein.
